ACUVUE® Brand Contact Lenses, the region’s leading brand of corrective soft contact lenses, has today announced the launch of its new daily disposable contact lenses for patients with astigmatism.
With 47% of patients who have astigmatism in at least one eye, the launch of the new contact lens, 1-DAY ACUVUE®MOIST® for ASTIGMATISM marks a major step forward for vision care patients with astigmatism.
The launch was marked by special events for Eye Care Professionals in key markets across the Middle East including Saudi Arabia, UAE, Kuwait, Qatar and Bahrain to reveal the unique features and advantages of the new contact lens specifically designed to correct astigmatism.
“Recent research showed that people with astigmatism have daily challenges such as driving at night, using a computer, participating in sports and even relaxing at home. We have launched the 1-DAY ACUVUE®MOIST® for ASTIGMATISM to help people overcome these issues and lead a better quality of life,” said Dr. Razmig Knajian, Senior Professional and Medical Affairs Manager, Johnson & Johnson Vision Care Middle East. “This provides unrivalled comfort, keeping eyes feeling fresh and clear throughout the day and with its permanently embedded wetting agent it retains moisture for long-lasting comfort.”
Along with the health and convenience benefits of wearing a fresh contact lens every day, 1-DAY ACUVUE® MOIST® for ASTIGMATISM provides optimal positioning or vision for the correction of astigmatism via a unique design called ACCELERATED STABILIZATION DESIGN™. This system provides four zones of stability to help maintain perfect vision with every blink of the eye; existing astigmatic contact lenses usually provide only one or two zones of stability.
1-DAY ACUVUE®MOIST® for ASTIGMATISM is one of the world’s most advanced astigmatic contact lens made with LACREON® technology a unique process that permanently embeds a water holding ingredient, similar to that found in natural tears, into the proven etafilcon A material of the 1-DAY ACUVUE® Brand. This technological advancement locks in moisture that lasts throughout the day, addressing the most frequently reported complaints of contact lens discomfort – dryness and end of day comfort.
1-DAY ACUVUE® MOIST® for ASTIGMATISM has the widest power range available of any daily disposable toric contact lens, allowing 95 percent of patients who need vision correction to be fitted in the 1-DAY ACUVUE® MOIST® family of lenses, even if they have astigmatism in one or both eyes.
1-DAY ACUVUE®MOIST® for ASTIGMATISM also provides UV protection from over 82 percent of UV-A rays and 97 percent of UV-B. This is especially important for patients in the Middle East, where sunlight can be intense and can, without adequate protection cause cataracts and other harmful conditions.
The new contact lens is now available in all retail optical stores across the Gulf region.