Rogers Reveals, Part Two: Broadband Internet Prices to Increase …

While much of the focus of yesterday’s Rogers quarterly call was on the
wireless sector (see part one on roaming rates), it should be noted that
company executives indicated that consumer broadband Internet prices –
which the OECD recently reported
were among the ten most expensive in the developed economy world – will
continue to increase. Moreover, the company called unlimited bandwidth
offers “short-sighted” and recent price increases just one step in the
efforts to monetize broadband services.

<br /> In response to a question from an analyst who noted that Internet <br /> pricing keeps going up every year, Robert Bruce, President of the <br /> Communications Division, <a href="">stated</a>: <p> <br /> <i>The other important thing that I think we should say about <br /> Internet is, it is the key to the future of our business, hence, <br /> monetizing the increased bandwidth usage will rapidly become the <br /> future across all our businesses, whether it’s wireless or <br /> wireline. So there is — there are clearly some unlimited offers <br /> out there. We think they’re fairly short-sighted as Internet is <br /> the future of the business. And the reason that we think over time <br /> there is more pricing upside in Internet are all the things that <br /> we’re doing to build the superiority of the Internet. And you will <br /> have seen many of these things. Virtually, all our customers in <br /> the past 6 months, we’ve up-speeded them significantly. We’ve <br /> invested in verifying speed consistency with the first Canadian <br /> ISP to use SamKnows, which is an internationally recognized <br /> methodology, to ensure that we’re actually delivering the speed <br /> that we commit to deliver at peak times and at all hours <br /> throughout the day. And we believe that customers are looking for <br /> this kind of transparency. We’ve launched things like TechXpert so <br /> that we can give premium technical support to our customers. We’ve <br /> removed all our traffic management processes. We have <br /> significantly enhanced the value of this product, and overtime, it <br /> is our plan to monetize it accordingly and the price increase that <br /> you would receive in the mail would’ve just been 1 step in that <br /> monetization that we think will continue as Internet becomes the <br /> backbone product in the home.</i></p> <p> <br /> The description of unlimited Internet plans as short-sighted are <br /> telling, since Rogers currently <a href="">offers</a> <br /> such a plan. Why is Rogers engaged in pricing its own executives <br /> describe as short-sighted? The Rogers offers was merely a <a href="">response <br /> to a Bell offer</a>. If the Bell offer disappears, so will the <br /> Rogers plan. With limited competition, favourable pricing plans will <br /> come and go, with executives anxious to increase prices and <br /> implement usage caps. The only solution is sufficiently robust <br /> competition that all players are continually forced improve service <br /> and keep pricing in check in order to retain and attract customers.</p> <p> <br /> Rogers recognizes how dependent the public has become on the <br /> Internet. While the company points to improvements in its services, <br /> the <a href="">OECD <br /> data shows</a> that most countries are continually improving their <br /> services, yet stronger competition dictates that prices do not <br /> necessarily follow. Canada already has some of the highest broadband <br /> prices in the world and, given the lack of competition, Rogers is <br /> telling the investor community it sees the potential for even higher <br /> prices and usage caps. <br /> <br /> <br /> <!-- JOM COMMENT START --></p> <p><!-- Sharing toolbar --></p> <p><!-- Trackback Title--></p> <p><!-- 'Comments Title --></p> <p><!-- RSS Feed link below the title --></p> <p> <!-- Hide/Show input form notice --></p> <p> <!-- Placeholder for all comments. REQUIRED. --></p> <p> <!-- 'Write Comment' Title --><br /> <br /><a name="comments" id="comments" /></p> <p><!-- Hide/Show input form notice --></p> <p><!-- Comment locked notice --></p> <p><!-- Login required --></p> <p><!-- Show link to the last page --></p> <p><!-- Placeholder for ajax notification --></p> <p><!-- Input form begin --></p> <p><!-- Input form end --><br /> <br /><img src="" alt="busy" /><!-- JOM COMMENT END --><span id="tags6917" class="tags"><span class="tagger_header"><br />Tags:</span><a href="" rel="tag">broadband</a>, <a href="" rel="tag">internet</a>, <a href="" rel="tag">rogers</a></span><span id="shares6917" class="shares"><span class="shareme_header">Share: </span> <a href="" rel="share" /><a href="">Slashdot</a>, <a href="" rel="share" /><a href="">Digg</a>, <a href="" rel="share" /><a href=""></a>, <a href="" rel="share" /><a href="">Newsfeeder</a>, <a href="" rel="share" /><a href="">Reddit</a>, <a href="" rel="share" /><a href="">StumbleUpon</a>, <a href="" rel="share" /><a href=" reading">Twitter</a></span><span class="buttonheading"><a id="email_buttonheading" href="#" title="Email">Email</a><a id="print_buttonheading" href="" title="Print">Print</a><a id="pdf_buttonheading" href="#" title="PDF">PDF</a></span><span class="contentdate" id="full">Thursday July 25, 2013</span><br /> <span class="relitems"></p> <h5>Related Items:</h5> <ul> <li><a href="">A Closer Look at How Bell “Welcomes any Competitor” to the Canadian Wireless Market</a></li> <li><a href="">Rogers Reveals, Part One: Threat of Regulation Driving Down Roaming Costs</a></li> <li><a href="">OECD Report: Canada Still Among Ten Most Expensive Countries for Broadband Internet Services</a></li> <li><a href="">Government Trumpets Declining Wireless Prices, but Canada Still Middling in Global Comparisons</a></li> <li><a href="">Rogers: We Don’t Expect an Industry Canada Decision on Shaw Spectrum Until September 2014</a></li> <li><a href="">The Canadian Digital Divide: The Experience Just North of Toronto</a></li> <li><a href="">Canada’s Digital Divide Likely to Widen Due to Access and Adoption Failures</a></li> <li><a href="">Canada’s Digital Divide Likely To Widen Due to Access and Adoption Failures</a></li> <li><a href="">Celebrating Internet Freedom Day: When the Internet Met Copyright</a></li> <li><a href="">UN Internet Meeting About Who Pays, Not Who Rules</a></li> <li><a href="">UN Internet Meeting About Who Pays, Not Who Rules</a></li> <li><a href="">CRTC Requires Greater Transparency on Wholesale Rates</a></li> <li><a href="">Internet Governance World Meets in Toronto Amid New Domains Controversy</a></li> <li><a href="">Internet Governance World Meets in Toronto Amid New Domains Controversy</a></li> <li><a href="">CIRA’s Opportunity</a></li> </ul> <p></span> </td> </div> </div><!-- .entry-content --> <footer class="entry-meta"> This entry was posted in <a href="" rel="category tag">improve short sightedness</a> by <a href="">Restore Eyesight with Bates Eye Exercises</a>. 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