Optical Business News Encore Podcast – Fabulous Fanny’s

Optical Business News Podcast

This is an encore presentation from May of 2018 where Daniel speaks with Bob Hillman and Larry Bell of Fabulous Fanny’s about their new eyewear line and listen to some of their fascinating stories of optical days gone by.

Fabulous Fanny’s NYC

Feb31 Mid 519
Previous articleVision Of Tomorrow Eco-Friendly Eyewear

Daniel is the Editor-in-Chief of Optical Business News, the parent company of The Optical Vision Site and Optical Vision Resources as well as the founder of dba designs, a Denver based optical marketing and website design firm.










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Patient and Practice Success: Offering One-of-a-Kind Daily Disposable Contact Lenses [#R055]

In this episode, Adam & Paul speak with Dr. Steven Bennett about the DAILIES TOTAL1® contact lens, and how he’s integrated it into his practice.

We cover:

  • The latest technological advances in daily disposable lenses.
  • How he has managed to fit the vast majority of his contact lens patients in daily disposables, and the DT1specifically.
  • How to select the right patients for this lens.

If you’ve got any questions for Dr. Bennett, this is the thread for them!

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site

Contact lens distributors

I am in the process of opening an optical practice in Koror, Palau. I am having a hard time looking for a Contact lens distributors that is willing to open an international account in the US. I’ve contacted a few and have been turned away. I am weary of the Asian markets and counterfeit products. I feel more comfortable if I am to use a US based company. Does anyone have a direction I could follow?

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site

Interview: Ashley McEvoy on the J&J Acquisition of AMO

This morning Johnson & Johnson completed their $4B acquisition of AMO.

I got to speak with Ashley McEvoy, Company Group Chairman, Johnson & Johnson Consumer Medical Devices for a few minutes about the deal.

https://www.odwire.org/community/threads/jjvc-completes-4b-amo-acquisition.102361/

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site

Mykita And Maison Margiela 2019

Beginning their collaborative exchange in 2013, MYKITA and Maison Margiela connected over a shared idea of the creative process. MYKITA routinely goes beyond the confines of the eyewear industry setting new standards in design and manufacturing with artful products. Maison Margiela stands for iconoclastic fashion design. Both design houses are known for the reinterpretation of historical forms, a radical experimentation with constructions and an unconventional approach to materials.

Directional new eyewear design from MYKITA + MAISON MARGIELA is featured in a product-focused still life campaign.

MMRAW014 Raw Black (Dark Grey Solid)

Monochromatic silver spaces with geometric structures shaped by light and shadow provide the backdrop for the new crop of eyewear pieces from MYKITA + MAISON MARGIELA. Inspired by the visual codes of Maison Margiela, the readymade steel sheets provide a consistent element that brings the respective design concept of each capsule collection together.

MMESSE23 Baywatch Red (Ultra Red Solid)

The heroic, product-focused imagery uses contrast and reflections to create a modern high-end aesthetic with a futuristic twist. Sleek surfaces accentuate individual eyewear silhouettes and constructions; the consistent silver-metallic background lifts and harmonizes with the different colorways.

MMCRAFT010 Shiny Black / Sand (Gloomy Grey)

The product campaign features key pieces from all capsule collections: ESSENTIAL, RAW, ECHO and CRAFT.

ABOUT MAISON MARGIELA

Maison Margiela is a French fashion house, founded in Paris in 1988 by Belgian designer Martin Margiela. Both masculine and feminine, oftentimes fusing the two genders, the House takes a cerebral approach to deconstructing, reinventing and redefining men’s and women’s wear silhouettes. Since 2012, Maison Margiela has held the official ‘Haute Couture’ appellation from the Féderation Française de la Couture for its collection entitled ‘Artisanal’. In 2014, British couturier John Galliano was appointed as the House’s Creative Director. Margiela’s uncompromising approach to its iconoclast heritage is cast through Galliano’s poetic vision of Haute Couture, marrying conceptualism with artistry, mystery with modern elegance.

ABOUT MYKITA

MYKITA takes an independent approach to eyewear design and production, bringing together all departments under one roof to form the modern manufactory. At the MYKITA HAUS in Berlin, the team sees the product through every stage, from conception to the shop floor. The unmistakeable MYKITA aesthetic demonstrates integrity towards materials and construction, as well as the individual artistry of the craftsmen. Headed by founder and creative director Moritz Krueger,  MYKITA is committed to a course at once enterprising and authentic. In addition to 14 own shops in cities across the globe, including Los Angeles, New York, Paris and Tokyo, MYKITA is available at selected optical and fashion stores in over 80 countries.

Aspire MidPage June 19

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Optical Tools Set Eyeglass Pliers Kit for Opticians and Optometrists

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Holy Sh*t, SO MANY 20/20 GAINS

It’s been a while, daaaaahlings.

Time to get some of these progress reports off the inbox.  Heads up, as always there are a zillion of them.  Tip of the iceberg, scratching the surface of glorious beards, and acts of defiance against your rulers and institutionalized profiteers.

Let’s dive in.

Mitja: -5.50 Down To -4.50

About the average for a year’s progress.  Cool part is that you can easily keep repeating this, year after year, till you’re no longer a hostage to little clear curved pieces of plastic.

Laurie: -6.00 Down To -4.00

So that’s a bit faster than average, though still normal for just getting started.

Note here that sometimes I get complaints that this site is entirely too self-referential and how it all looks like a scam or conspiracy.

WHICH IT IS, OF COURSE

Which of these two, you’re thinking?  Both.  All of them.  

David: -3.25 Down To -2.00

Another complaints I get is how these are just progress reports.

So what, people say.  They still have myopia.  

To which I say, that’s right of course.  Demonstrating feasibility of myopia reduction doesn’t by itself warrant the idea that you can get back all the way to 20/20.

Except, that you can.

Gerald: From -4.00 Down To -2.50

People do complain a lot, in general.

What they don’t realize is that for the most part, ole Jakey could give a f*ck whether Hobly McHoblenstein Random Dude on the Interwebs choses ignorance over enlightenment.  Does it matter to the guru on any personal level whatsoever, whether some nerd online opts to be hostage to lenses for life?  

Learned helplessness.  This site isn’t geared up to fix failing at life.

Brenda: -4.25 Down To -3.50 (and all astigmatism gone)

Friends of the blog may wince and think that this is all a bit harsh.

And it is.  But so is trying to be helpful and being all naively excited and pouring a billion hours into free resources – and then getting sh*t on by morons who can’t type the words “Google” and “Scholar” into their address bar.  Science?  What science!

Also of course catering to said morons is far more profitable (and easy) than trying to be helpful.  Not always easy to maintain faith in humanity.

Henry: -3.50 Down To -2.00 (no more astigmatism)

Except of course for all the people who aren’t morons, can manage to leap between skeptical cynicism and rational research.  

There are tons of those, like Henry above.

Yes it also means putting up with these rants, to some degree.  But that’s the collective burden to bear since no eye guru can deal with the dumb sh*t that rains down from the Internet every day, without venting about it.

Now that’d be a totally different story if I was trying to milk as many of you as possible, for money.  Then it’d probably be all flowers and rainbows and inspirational speeches, and nobody would ever be called a moron.

Joe: From -5.75 Down To -4.25

Joe, doing well here.

Back to the previous point.  You’re getting all the benefits, for free, leaving me with nothing to gain from pretending to be nice and inclusive and endlessly patient.

Maybe there’s a lesson in here somewhere.  Remove yourself from accountability.  Be less greedy.  Expect less from people.  End up with the wonderful freedom of being able to tell everybody to f*ck off if they don’t like it.  

Amanda: -8.00 Down To -5.75 (and no more astigmatism)

Amanda really pulled in some serious gains.

And also with Amanda, I want to say, hey Amanda please cover your ears for a minute.  Because I’m about to be a d*ck and actually I love you guys and it’s amazing that you’re making all the gains and I’m super proud of you taking all this initiative.

Also sending all these progress reports, humbling and exciting and very happy to share these with you.

Patrick: -3.50 Down To -2.00

I mean, sure.  They’re words on a screen.  We don’t know any of these people personally.

It’s more of not just sitting back and watching the world burn.  It’s hugely emotionally damaging to spend your life at a pointless sh*t job, knowing that either your life is wasted – or worse yet you’re doing something that’s actually harming our collective progress and chances of survival and happiness.

If you have kids, you’ll understand this one.

Sara: -4.00 Down To -1.50

This is what friends should be for.  Nice one on part of Sara.

People also complain that this site has too many improvement reports.

Picture at this moment an old eye guru finding a most sonorous burp to offer to the screen, along with a most regally gracious middle finger.

Felicia: -5.00 Down To -2.00

And who knows, maybe there are too many of these improvement updates.

The feedback is key to ongoing and gradual improvement of this site.  For sure as a one-man show the site has had countless flaws.  The community has improved so many aspects of it and also created the most efficient ways to improve eyesight on a far reaching, global scale.

A lot of the feedback I complain about, I also mull over a ton.  I hire people to review words, people to fix logos and layouts and proofread the e-mail series.  I think about whether the ranting is too much ranting.

(It’s not.  There’s no such thing as too much ranting.)

Kris: -4.25 Down To -3.25

In some ways, I can’t just flip people off and call them morons and be rude.

We should represent all of the collective efforts and accomplishments here.  Do it in a way that appeals to at least some newbie visitors.  

A balance between the pleasure of rants, a bit of venting about human stupidity, but also add appreciation and candor and a positive and inspirational message for those who don’t want to be “myopes” anymore.

David: -2.00 Down To -0.75

So please do keep the feedback coming.

Let’s figure out how to keep making endmyopia less self-referential, and more credible to our fellow myopes looking for answers.  Use your considerable talent for convincing cranky eyeguru hermits to behave themselves, to send feedback and suggestions and idea to keep improving endmyopia.

I’m just the guy who ended up doing the thing that needed to get done.  And then all of you darling kittehz came along and kept contributing to make it better and more usable and helpful, and slowly pull the far-out rants into a place that enables all of these great gains we have posted here again, today.

That’s it.  The folder is still full of more gains stories, but we’ll save those for next time.

Keep making (and sharing) all of your 20/20 gains!

Cheers,

-Jake

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site

CEwire2017 Available on Demand Until May 1st

Just a quick reminder that CEwire2017 is now available on demand, 24/7 until May 1st.

After that date the conference is closed & the lectures come down.

With 40 COPE and ABO-MOC approved credit hours, and an exhibit hall with deep discounts, it is one of the most affordable and convenient ways to get your CE hours in.  Learn more at the CEwire2017.com web site.

We interviewed many of the speakers at the show about their CEwire2017 courses.  Here are a few:

Opening a myopia control center of excellence (51674-GO) – Dr. Steve Silberberg :

Anterior Segment OCT Applications in Contact Lens Evaluation (51818-AS) – Dr. Jeff Sonsino

Keratoconus – A Paradigm Shift in Management has taken place (51757-AS)

Visit the CEwire2017 web site for the complete course listings.

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site

Chalk Up Eyewear Sales

A handful of optical shops feature local artists exhibiting as part of their marketing. It makes perfect sense. Those of us in the optical industry see eyewear as art. Many artisans create wonderful masterpieces in design when crafting eyewear. Why not combine it with art from other genres?

We were very taken by sidewalk art crafted by Chloe Smith for Whelpley & Paul Opticians Webster location, in upstate New York. Optical Manager, Dan Jacob hired Chloe Smith to create three separate chalk murals this summer and the response according to Dan has been amazing. “People have been stopping to take selfies in front of the and on the chalk mural”, according to Dan. “Combined with our in-store promotions, this has been one of our most successful events ever”, he continued.

When a shop steps out of the box and does something different, something unique, it draws attention. Way too many optical shops put up the same POP, the same displays, the same window displays, and they become one of the masses, indistinguishable from another shop down the street or across town. It is those shops we do something different that make a difference.

Whelpley and Paul have been around for over 90 years in the Rochester, New York area. They appear that they are not one to rest on old reputations or old ways of doing business. Hiring an artist to spend a few hours creating something outside your store that turn the heads of passersby has increased their sales and would probably do the same for many an optical shop willing to think outside the box. The cost of hiring Ms. Smith was $500 per event for the three separate murals. Check out some of the photos of the art for yourself.

VEW Mid-Page 19

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2-year ASSOCIATES DEGREE… pre-requisites revealed.

MUST NOW, SHOULD KNOW and NICE TO KNOW… These are the three (3) learning categories that each opticianry school considers when they design their curriculum. And here is where private v. public school training models are remarkably different.

For an Associate Degree from Moo**ark College in California, the opticianry student must first complete these five (5) prerequisites… English M01A, Math M03, Biology M01, Healthcare Ethics M17and Intro to Business M30.

They must also complete these four (4) General Education Courses… Physical Science, American History, Fine or performing Arts and Kinesiology (Physical Education) before being admitted into their ‘Associate In Science in Optical Technology Degree’ program.

This public College chose to add some humanities, basic Math, and the rest to end up with a ‘well-rounded’ graduate, or as they like to say ‘a compassionate optician’. And as a public learning institution this is their absolute right.

However, when it comes to ‘Required (optical) Courses’ for graduation, Moo**ark lists only 33 Total Units, of which Contact Lens Fitting involves Contact Lens Theory I (3 Units), Contact Lens Theory II ( 3 Units), CL Clinical Lab (2 Units) and Anatomy, Physiology and Pathology of the Eye (3 Units)… for a total of 11 ‘Contact Lens Fitting’ Units or 33% of the 33 Total Units. Their other 22 Units (or 67%) are devoted to Optical Dispensing.

Using an average ‘15 hours of training per Unit’, we see that only about 165 hours of CL training are scheduled to ensure that their graduate exits a competent CL fitter.

In 1999 a Weinberger Report was commissioned in British Columbia, by respected New York educator Jane Weinberger. She examined the curriculums of over 30 USA public Colleges offering Associates Degree 2-year opticianry programs and found that virtually all 30 schools spend a maximum of 200 hours on CL fitting education. She also examined our 6-month BC College of Optics (BCCO) curriculum and found that we spend 260 hours on CL Fitting.

As a private ‘career training’ opticianry school, we choose to devote most of our education hours to the MUST KNOW (core), and SHOULD KNOW topics of opticianry, and we try to minimize any NICE TO KNOW information in our field. And our experienced BCCO instructors concentrate on theory training and ‘hands-on’ labs, so that BC College of Optics can offer innovative ‘accelerated’ Optician/CL Fitter training… and in only 6-MONTHS!

Ours is a ‘niche’ market … and we are proud of the knowledge and confidence that BCCO graduates demonstrate everyday in Canada’s optical field. In fact, many BCCO graduates have been promoted to management positions at major Canadian optical chains. And one 1992 BCCO grad now owns a 9-store optical chain, with 5 stores in BC and 4 stores in Ontario.

So if you are a young person straight from high school, then completing a 2-year public College program may well help you become a well-rounded individual. But if you are older, already feel yourself well-rounded and want to receive an excellent opticianry education in the shortest timeframe in North America, then consider joining our BC College of Optics 6-month ‘accelerated’ program.

Next OPTICIAN/CONTACT LENS FITTER classes begin September 9th, 2019.

www.bccollegeofoptics.ca

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site