National Sunglass Day Is June 27th

National Sunglass Day - June 27

It seems like only yesterday most of us were ankle deep in snow and frigid temperatures and here we are just weeks away from National Sunglass Day. What is National Sunglass Day? National Sunglass Day is the annual event promoted by The Vision Council that takes place every June 27th, to celebrate and inform the public on the importance of wearing ultraviolet (UV) protective sunwear and eyewear.

National Sunglass Day is a great opportunity for your store or practice to promote sunglasses and educate your customers and patients about the importance of protecting their eyesight not just during the summer, but all year long. As The Vision Council points out, we call them SUNglasses not SUMMERglasses for a reason.

Every day millions of Americans make the conscious decision to not wear sunglasses or other UV-protective eyewear. While seemingly harmless, this habit carries serious vision risks, many of which are not known or understood by those who fail to wear protective frames.

UV radiation is often recognized as the culprit for sunburns and skin cancer, but most people don’t realize the damaging impact the wavelengths inflict on their vision. The problem originates with the sun’s unfiltered UV rays. Just as these rays can burn skin cells, they can also harm unprotected eyes. A full day outside without protection can cause immediate, temporary issues, such as swollen or red eyes, and hypersensitivity to light. Years of cumulative exposure can cause cancer of the eye or eyelid, and accelerate conditions like cataracts and age-regulated macular degeneration.

National Sunglasses Day serves as a reminder that sunglasses are a major health necessity – regardless of whether it’s sunny or cloudy, warm or cold – and spread the word that sunglasses and other UV-protective eyewear are key to protecting long-term eye health.

It’s also important to educate your patients and customers about the importance of children wearing UV protective sunglasses too. It is estimated that due to time outside as well as the clarity of the lenses in young children’s eyes, that over half the UV damage they will receive to their eyes over their lifetime occurs before age 20.

Here is a link to FREE materials that can help you and your store or practice promote National Sunglass Day from The Vision Council.

Kala Mid Page

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site

TEFdoesVisionExpo – Spectaculars

Vision Expo East will open its doors in just days, and to already give you a little sneak peek on the amazing eyewear you will find there, TEF Magazine created some lifestyle photos with some of their exhibitors.

Sophia is wearing The Reggie by Spectaculars. A beautiful round-shaped, unisex style which was inspired by 1930’s vintage frames. Reggie is available in Black, Blonde Tortoise and Olive Tortoise (shown in the photo).

The Spectaculars collection pays tribute to the iconic American classics, with subtle twists to make them our own. Not only do they offer classic black and tortoise colorations, they also create limited edition runs featuring primary colors with pure silk inlays, decors, stones, and leather skins. They maintain certain aspects of handmade production, staying true to time tested techniques and honoring the original American way of manufacturing.

Spectaculars eyewear is still hand crafted using the finest pin rivet hinges and wire temple cores.

About Spectaculars:

Spectaculars is a collection of vintage-inspired eyewear that is handcrafted in America. The collection honors iconic silhouettes from the 1930’s-1970’s, with subtle, modern updates. Spectaculars’ newest collection will be showcased at Vision Expo East in New York at ClearVision Optical’s booth #1621. The two companies partnered last year and their first collaborative collection will be debuted at the show. If you don’t have an entrance ticket yet, you can register here for free!


Source: TEF Magazine
Shooting: TEFdoesVISIONEXPO
Eyewear: Reggie in Olive Tortoise by Spectaculars
Models: Sophia, optometrist and eyewear blogger at The Monocle Muse

Kala Mid Page

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site

Pantone Picks 2019’s Color Of The Year

Some people follow Fashion Week in Paris. Some in Milan. Some in London. Some in New York. These are the showcases that outline what many of us will be wearing for years to come. Whether it’s the upcoming fashion season or the closeout bins at our nearest discount store.

Cue Miranda Priestly from The Devil Wears Prada.

How many of us are granted front row seats to any of those events?

There is a fifth event that the fashion world takes just as seriously and that occurred last week when Pantone, the color standards company, unveiled their 2019 Pantone Color of the Year, “Living Coral”.

Last year you may remember, the color for 2018 was UltraViolet and we certainly saw our fair share of eyeglass frames that showcased that color. This year, it is back to nature, though you better hold your breath, since we are diving into the coral reefs that provide so much to marine life in our seas.

Pantone does not predict colors, they look into what other companies are doing, and showing, to try and coordinate and help other companies keep up with the cutting edge trends. Anyone who has looked at the colors of the new iPhone 7 knows Coral was one of the choices this fall.

iPhone XR in Coral – courtesy Apple.inc

Several eyewear companies have shared some snapshots of coral colors in their lineups which we would like in turn share with you. Some are a very close match, others give a hint or nod at the coral color. For those ECPs who want to be with it, it’s nice to know what the colors many a customer may be asking for soon.

Ogi 9127Polaroid PLDD351-1N5Barton Perreira Satdha

Max Mara MMHOOKS

Fendi FF0317SXavier Barcelona AnabelHavainas Floriipa MJENNIFER LOPEZ wearing CARRERA GLORY sunglasses for an appearance on Univision’s “Despierta America – courtesy Getty Images

(video clip courtesy of Fox 2000 Pictures, Dune Entertainment, Major Studio Partners)

Mido Mid Page

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site