Some Ways to Improve Your Telemarketing Campaign

In a nutshell, telemarketing is defined as the use of the telephone wherein its primary purpose is to gather enough information and interest for sales and promotion. Various industries have used telemarketing as a means to gather new opportunities for them to get a chance of attaining growth. Take for example the information technology business sector; since many of today’s companies are going “techie” all over the place, the best way to reach those firms that need the technological advantage is to have telemarketing as a business’ main means of marketing one’s products.

Still, somehow it cannot be avoided that many of today’s businesses have failed in their telemarketing campaigns. Many have made a deeper hole in their company’s budget rather than making an income out of their telephone marketing campaign.

In order to avoid such a disaster, there are ways wherein one can improve their telemarketing campaign. Let us take a look at some top of the line methods to enable the campaign to end fruitfully.

1. Provide the latest telecommunications technology for the campaign

The telephone dial is considered obsolete in this current technological age. Waiting for the dial to revert to its original position before being able to input another number in the telephone is very time constraining.

Today, there are numerous telephones that can make telemarketing campaigns a whole lot easier and less time consuming. These telephones have the ability to let users input various numbers into it (or through a computer when it is connected to one) which allows prospects to be contacted in just a mere push of a button.

2. Formulate a good calling script

Probably the most important part of a cold call is within the first few seconds from the point where the prospect receives it. Telemarketers need to catch the attention of their prospects right then and there; otherwise there is very high chance of the possible client or customer to turn down the offer.

As such, the business needs to have a good telemarketing script handy at all times. When a script is able to bring in opportunities for the business even on the first few seconds that the call has been initiated, then the campaign is one step closer to achieving a profitable conclusion.

3. Acquire an updated telemarketing list from a reliable source

Many of today’s businesses use their own telemarketing list for their campaign. The problem is that their lists may not have the right length or quality when it comes to gathering new business opportunities. There are many list providers nowadays that offer fresh sales leads in their databases. These leads have not yet made any kind of transaction from other companies within a similar industry. As such, the acquisition of a business deal from them is on a whole new level as compared to contacting random people.

4. Acquire privacy-compliant leads lists

Leaning towards the previous method, businesses should also make sure that the telemarketing list that they acquire is privacy-compliant to their prospects. When we say privacy-compliant, it means that lead providers have already taken into account the privacy of their prospects. For instance a country’s Do-Not-Call Registry; reliable list providers make sure that their client’s prospects do not call numbers located in this registry. This is because people that have listed their contact information in this registry do not want to be called by telemarketers, hence the name.

These are but some of the more important methods to exceed the goals of one’s telemarketing campaign. When one takes these methods into heart and apply them to their telemarketing campaign, their business is sure to have a promising future ahead of the them.

Alice Clark is a sales and marketing consultant specializing in business contact database management. Alice invites you to visit http://www.contactdb.com/ to learn more about business contact lists and databases.

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How Much Does Telemarketing Cost?

Telemarketing first started back in the 1950’s in the USA linked to advertising on the radio – gradually filtering over to the UK and offered by hundreds of companies.

Many businesses when considering using telemarketing have the same questions and need to know the answers before deciding on the telemarketing company to work with.

The key to having a successful telemarketing campaign is in working with your chosen telemarketing company.  By them understanding you and you understanding them can you get the best from the relationship.

However the question that all businesses have is:

 

How much does telemarketing cost?

How do telemarketing companies charge, do they work on commission or a results basis?

All telemarketing companies are different and each charges what they want. There is no industry standard, all charge different fees based on the following:

Cost per hour
Cost per day
Cost per month
Cost per appointment

Most telemarketing agencies charge on a ‘pay per day’ basis – as it is easier to monitor and keep tabs on. The second most popular way of working is based on a ‘pay per month’ basis – if you have a large campaign that requires haphasard calling throughout a day, then a flat monthly rate is charged in the same way as an employee has their monthly salary.

Smaller agencies want to be very flexible (if they are starting up it makes sense) so charge on a ‘pay per hour’ basis. This is good for clients that have a limited budget and do need to keep a very close eye on costs.

There are a few (around 10) telemarketing agencies that offer ‘pay per appointment’ telemarketing and as such – they can be very picky about the contracts they take on. Of course they only want to work on contracts that will provide the best returns for their services.

What guarantees are there with telemarketing?

Telemarketing is a difficult thing to offer guarantees with; many clients do want guaranteed results when it comes to telemarketing (as it can be a little like pouring money down a black hole) as the costs can mount up without any results to show for it.

Many people ask about ‘commission only’ telemarketing; however there are no UK telemarketing companies that offer this. There are some students or freelancers that may consider commission only work – however this may be while they are looking for a full time job – so your loyalty and commitment will be minimal.

Are all telemarketing companies the same?

All telemarketing companies are different, different sizes, different backgrounds, different prices etc. Telemarketing companies range from freelancers working out of their bedrooms to large call centers that work with global clients. All telemarketing agencies have different experience based on the clients they have worked with, or the background of the individual caller – so it is a case of picking and choosing.

There are hundreds of telemarketing companies around the UK so it is advised to have an idea of what sort of telemarketing agency you are interested in, and then compare quotes to get the best price and value for money.

Marketing Quotes is a free price comparison site to help UK businesses to get free advice and quotes from local marketing companies.

One popular area to get quotes for is telemarketing