Eyewear customers frequently are concerned about:
1. Will there be a strategy behind the 50% off purchase?
2. Are ‘add-ons’ like UV and scratch protection well worth it?
3. Is ‘Buy one, Get one FREE’ possible?
4. How do I know I’m obtaining the right shape for my prescription?
5. Why is there this type of difference in price between optical stores?
6. Is there a difference in eyeglass contacts?
7. How can I know if I am paying too much for my figure?
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In this brief report we’ll try and answer some of these questions.
WILL THERE BE A STRATEGY BEHIND THE 50% OFF SALE?
Let us make use of a wise practice approach when analyzing this present. It’s not to likely a company could give you a product for under their cost of the product. Then when visual businesses run 50% off sales one of two things is happening. They need to obtain gone obsolete merchandise or the product level up is inflated in the first place. How else could they afford to discount the item 50% and still make any profit?
Many 50% OFF sales advertise discontinued frames. While this will help you save money, be cautious to be tempted to purchase a product that is obsolete. Replacing a broken temple piece or even a broken discontinued figure can be difficult if maybe not impossible.
Fifty percent off income may also be generally on structures which were marked up by 3 to 31/2 times their cost, and then decreased by 50 percent. Which means you wind up spending nearly typical retail on a framework that’s promoted at 50% down.
Usually on 50% off revenue you’ll discover an offer that discounts the frame only if you buy the ‘premium’ contacts.
HERE IS THE CATCH!! You WILL overpay for these contacts. They are often priced greater than normal lenses. So you think you are finding a good deal because the frame is half-priced. Check around for contact costs in your area. You will end up better prepared when examining the 50% off sales.
Make sure to examine the fine print in the adverts.
Shops that run 50% OFF revenue 365 days a year are merely marking up solution to lessen it. This really is very misleading. You might also notice that some optical shops have 50% OFF as a permanent business training.
You will find less costly and easier methods to conserve money and get real quality frames and lenses at a very affordable price.
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WHY DO OPTICALS ALWAYS TRY TO SELL YOU ADD-ONS?
This really is a location of great profit for many optical companies, and is ‘easy money.’
Many opticals give generous profits and sales incentives to sales staff based only on the amount of tints, scratch coatings, ultra-violet security, border polishing and service agreements offered.
For little cost in their mind, the optical business may considerably increase the price of a spectacle purchase using ‘add-ons.’
Add-ons could amount to more than 308 of the expense of a pair of glasses, usually providing the business extreme and unreasonable profits.
Buy only the protective coatings that you might want. Specialty lenses, like hi-index lenses and polycarbonate material automatically include damage protection and uv films from the maker.
So that you DON’T NEED CERTAINLY TO PAY AN ADD-ON FEE to own these coatings added! They are already on the lenses!
Again, do not overpay. If your prescription requires hi-index or polycarbonate lenses, the lenses have uv and scratch protection films already impregnated in the contact.
Frequently, if pushed to help make the purchase, some optical companies can provide scratch defense, UV layer and advantage polishing for half the price! Negotiate and insist on a discount.
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THE FACTS BEHIND ‘BUY ONE GET ONE FREE’?
In this promotion, while the second set is marketed as FREE, the ‘free frame’ isn’t an identical anyone to the first frame of the purchase. The ‘free body’ is normally one chosen from a special collection in the store. These low priced structures cost the optical store about $2 to $4 each.
You’re overcharged ‘full’ value for the very first pair and told you get yourself a 2nd pair free.
The lenses employed to fill the prescription in the free pair are often inexpensive, uncoated lenses. Could be the visual giving away a free set?
Not necessarily!
The shop makes money using this advertising by pushing the customer to purchase an add-on’ package of films. These films are scratch defense, uv level and a shade. A total for all three possibilities may cost you from $29 to $59.
And so the visual will make anywhere from $23 to $53 in your FREE couple!
The truth is, you are overpaying for your first pair and finding a low quality body for the 2nd pair.
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HOW EXACTLY TO RECOGNIZE AND PREVENT CHEAP STRUCTURES?
The optical marketplace considers a ‘low priced’ frame to be one which costs the optical shop anywhere from $1 to $7. Yes, feel it or not, you will find imported eyeglass frames that cost less than $1 which some optical stores provide for $39 to $99!
In many visual stores these frames are often found:
– in the ‘Spare Pair’ area
– with ‘Buy One Get One FREE’ campaigns
– coupled with a Contact Lens campaign
– with particular Vision Insurance Plans
– usually advertised, ‘$79 Complete Couple of Glasses.’
The frames are usually manufactured in the Far East of low quality material. They’ll usually tarnish quickly. Cheap frames will not remain in adjustment, the arm coatings will usually processor, the screws will loosen and the body will break easily.
Be very careful about spending your cash on these frames.
Brand name or artist structures don’t belong to this category. You can nearly be assured that any well-known artist name frame consists of high quality product, will hold place longer and will not tarnish easily.
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Tips FOR CHOOSING THE RIGHT SIZE FRAMEWORK FOR YOUR PRESCRIPTION
You can find frequently two factors to any eyewear prescription.
You are both nearsighted, which means you will see at near however not at a, or farsighted, which means the opposite.
About 70% of eyeglass wearers also have some form of astigmatism. This simply ensures that the leading part of the eye, the cornea, has 2 different curvatures (just like a baseball). So lenses are made with two different curves to pay for the shape of the eye to improve the astigmatism.
Here is a good example of a spectacle prescription:
OD -3.00/-1.50 X 180
OS 2.50/-1.00 X 165
This is what it indicates.
OD is really a latin abbreviation for the proper eye.
OS is really a latin acronym for the left eye.
The first number (-3.00 in the case) is named the ball. This tells the optician what capacity to make the lens to improve the nearsightedness (-) or farsightedness ( ). Inside our case the proper eye (OD) is nearsighted and the left eye (OS) is farsighted.
The numbers following the (/) refer to the total amount of astigmatism. The (X) can be an abbreviation for the term ‘axis’ and the numbers 180 and 165 indicate the placement in quantities of the astigmatic lens.
THE NUMBERS THAT CONCERN YOU WHEN SELECTING THE VERY BEST SIZE BODY FOR YOUR PRESCRIPTION WILL BE THE FIELD FIGURES (-3.00 and 2.50 within our case).
If your prescription is less than -2.50 or 2.50 nearly every size and shape body will soon be appropriate for your prescription. That you don’t need hi-index or thin and light prescription lenses. Any frame with standard plastic lenses can have an acceptable border width and must look cosmetically attractive for your requirements.
For medications of -2.50 to -4.00 you need to select a body having an eye size of 54 or less. The size is published on the inside arm of the body. If you have to have a body with a bigger size as a result of style or face form, then make certain you get hi-index or the thin and light lens. Usually, your lenses could have thick edges.
Don’t choose a rimless framework if your prescription is over -2.50 if you use a index lens, or edge thickness of the lens will be a problem.
For medications of -4.00 to -6.00 it is advisable to get your contacts in a hi-index material and to keep the body size as small as possible. This will make sure your glasses seem the thinnest.
If you’re uncertain about which contacts are suitable for your prescription, or if you’ve a really hard or large prescription call 1-800-248-9427 and ask for Lens Information and Assistance.
Trained employees may help you recognize your prescription and which contacts you must use. The service is FREE.
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KNOWLEDGE INDIVIDUAL VISION CONTACT SUPPLIES
There are lots of single vision contact resources, but the most often used polymer is really a plastic material referred to as CR-39. Due to the light-weight, it is very comfortable and can be tinted nearly every color and density.
Nevertheless, certain makers of CR-39 lenses create a low quality and inferior product. Frequently, the lenses will undoubtedly be warped, creating ‘soft places’ of poor vision throughout the lenses.
Manufacturers that creates extremely high visual quality lenses, which can be purchased with a really successful damage security layer, are SEIKO, SILOR and SOLA.
Thin-plastic (hi-index) and light contacts may also be available. The refractive index of this substance is higher than standard plastic lenses. This implies that a finer lens can do the exact same job that a thicker lens would usually do. These lenses are about slideshow finer and lighter than normal plastic lenses.
Bear in mind, but, you can find different grades and qualities of the contacts. The larger the refractive index, the thinner the lens.
The very best quality hi-index lenses have a index of 1.60 or 1.66. Some opticals however use lenses with a refractive index, but cost the buying price of a 1.60 contact, since John Q. Community doesn’t know the huge difference. If your prescription involves hi-index lenses, insist on 1.60 or 1.66 echoing hi-index lenses for highest quality and thinnest lenses.
We suggest the next hi-index lenses:
– Silor Thin & Lite 1.60 echoing list
– Pentax THC 1.60 echoing catalog
– Pentax 1.66 Ultrathin with anti-reflective
– Seiko Super 16 MX
– Seiko Super 16 diacoat
– Optima Aspheric 1.66
– Optima Aspheric 1.60
– Optima Hyper 1.60
– Any Sola solution
Still another material, called Polycarbonate, is often marketed as a thin and light lens. It’s softer than CR-39, may scratch and can not be colored as dark as plastic lenses. It definitely is lighter and finer than normal plastic. Several opticals increase this material over hi-index since it costs less, yet they often times demand the exact same value as hi-index lenses.
Polycarbonate is extremely resistant to shattering, so it is recommended for children or people wanting protection eye protection. Nevertheless, the newerhi-index lenses sometimes have remarkable optics when compared with plastic which occassionally has some peripheral distortion. If you are being sold a finer and lighter contact, ask if it is polycarbonate or hi-index plastic.
REMINDER: PLASTIC AND HI-INDEX PLASTIC LENSES IMMEDIATELY COME WITH DAMAGE SECURITY AND ULTRAVIOLET SECURITY. IN THE EVENT THAT YOU OBTAIN EACH ONE OF THESE TWO RESOURCES DON’T BE OFFERED THESE COATINGS AS ‘ADD-ONS.’
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If you need further help or have any questions please contact
Customer Service at 1-800-248-9427.
View over 10,000 frames online:Granville Eyeland
15-1666 Johnston St. Vancouver, BC
V6H 3S2, Canada
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