ODwire.org members report that Luxottica has been increasing the minimal frame buys on their designer brands. Failure to sell enough means the product is pulled from your office. Is this fair?

Read the full story & weigh in!
Have your minimum requirements gone up?
Have you switched to alternative brands?

Large chain America’s Best has been floating a patient offer:

For $99 you get three years worth of free examinations up to two per year, 10% discount on eyeglasses and a 10% discount on Contacts which can be obtained for as low as $13.99 a box.

Like most discount programs, this is an effort to promote patient lock-in, but what does the offer actually provide?

Does this entitle the patient to medical care?
On the provider side, are ODs compensated for each visit?
Do the economics pan out?

Site members can read more about the offer, and discuss the economics of such a program.

In preparation for GPLIwire2017, i’ve gotten a crash-course in myopia control over the past few months.

Three things surprised me:

• The improved efficacy of the various strategies (pharmacological, specialty lens, etc.)
• The remuneration for the service (high — even in 2017)
• And the kicker — that so many ODs refer this service out!

In fact, so many turf these cases out that we’ve seen free-standing, independent “myopia control centers” spring up in many communities throughout the country in the past couple of years. This to me is madness.

Myopia control is within the scope of virtually every OD trained in the past 30 years.

The pharmacologic principles are pretty straightforward.

The specialty lenses used — with some additional training — should be in the wheelhouse of anyone who has fit RGPs.

There is nothing exotic here. I am convinced with some effort, most folks could build this into their practices.

So my question to everyone here: why aren’t more people making this part of their practices?

ODwire.org members can discuss this topic here.