Category Archives: MIDO

MIDO Breaks Record With Over 59,000 Attendees

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The 49th MIDO, the largest eyewear fair in the world, ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the 3 days to approx. 59,500 industry professionals from 159 countries.

“The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still business-driven: effective for extending one’s network of contacts, making deals and talking trade”, remarked Giovanni Vitaloni, President of MIDO.

The significance of this edition was also apparent in the caliber of visiting officials. Filled with amazement and admiration, one after another, the Minister of Cultural Heritage and Activities, Alberto Bonisoli; Vice Minister of Economic Development, Dario Galli; Councilor for Digital Transformation and Citizen Services for the City of Milan, Roberta Cocco; and Councilor for Tourism, Regional Marketing and Fashion for the Lombardy Region, Lara Magoni, toured the pavilions during the three days of the show.

Many sports and entertainment celebrities were spotted in the halls, proving that MIDO also spells glamor and fashion – a must-attend on the calendars of those who want to rock the latest trends.

Digital media never slept: the wonder of MIDO was broadcast live on MIDOTV, which produced 130 videos this year, transmitted live on YouTube, garnering 100,000+ views just during the 3 days of the fair. Instagram and Facebook posts reached a million impressions as the excitement of exhibitors, visitors, bloggers, and VIPs was captured with the hashtag #MIDO2019.

With MIDO 2019 over, work is already underway on the next edition, marking MIDO’s milestone 50th anniversary. “A packed calendar of events is in the works for 2020, designed to involve the entire industry – companies, opticians, buyers, the media and institutions – for a proper celebration of the Gold Edition”, concludes Vitaloni.

The 50th Anniversary MIDO Eyewear Show will take place February 29-March 2, 2020.

Kala Mid Page

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MIDO Revs Its Engines

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The 49th edition of the leading international eyewear industry event is less than 3 months away.

Giovanni Vitaloni: “Our commitment over the last few years has been two-pronged: to strengthen and promote business at the show and to provide exhibitors and visitors useful tools for analyzing industry performance and markets, facilitating ways to meet and talk shop”.

MIDO, Milan’s Eyewear Show, opens February 23-25. The successful last edition, with 58,000 in attendance and a record 1305 companies exhibiting in 8 areas across 7 pavilions, confirmed MIDO’s global leadership position in terms of size and representing all areas of the eyewear universe. All the biggest global players will be on hand again this year, as well as SMEs, young start-ups, leaders in lenses and machinery and the Asian manufacturers’ group stands.

MIDO’s strength lies in its robust identity as the B2B event for closing business deals and as a point of confluence where eyewear professionals can take stock of the latest market trends, share experiences and imagine the future.

Every year, businesses and buyers, journalists and trendsetters from around the world look forward to attending MIDO to feast their eyes on, get a preview look at, and buy the latest collections and most recent trends.

“In addition to organizing the best possible business fair, which is the primary objective of our show – explains Giovanni Vitaloni, president of MIDO – we have paired our sales-oriented spirit with the concept of deepening insights into the industry, analyzing its performance and markets, in order to offer eyewear professionals the tools they need to interpret the present and be proactive about the future, and to facilitate opportunities for sharing ideas on topics of interest to our industry, from product innovations to professional and educational topics, to vision health, which we feel is strategic and crucial for all those working in our world.”

The results of the 3rd edition of MIDO Outlook – an observatory that surveys thousands of Italian and global players on their expectations for the next 3 years – will be revealed at the show. Another presentation relevant to industry analysis, the 9th wave of the Optical Monitor survey (developed in partnership with GFK and Silmo, that takes an in-depth look at topics related to business development), will provide insights about the current state of the Russian, Chinese, Japanese and US markets. Also on the agenda are the traditional meetings, seminars and presentations hosted at the Otticlub conference center in pavilion 3.

All the information and latest news can be found at www.mido.com, where, during the next few hours, you can submit your candidacy for the BESTORE AWARD, the international competition dedicated to the leading optical outlets around the world.

Ready for the wonder? #livethewonder  #MIDO2019

Shamir Mid-Page AI 1

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