Love Wins at Safilo

In honor of Pride Month, Safilo North America took part in a Share the Love event last week on June 20th, where all employees were asked to dress in RAINBOW colors in support of the Trevor Project. For every employee that participated, Safilo will be donating to the organization.

Founded in 1998 by the creators of the Academy Award®-winning short film TREVOR, The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people under 25.

https://www.thetrevorproject.org/about/

Denver Replenishment Team

Clearfield Team

Clearfield DC

Brand Management, Trade Marketing, PR, Sales, Service Team

Rainbow Queen Marcia in Customer Service

Additionally, Safilo’s Polaroid Eyewear brand is officially participating in the NYC Pride March on June 30th

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Daniel is the Editor-in-Chief of Optical Business News, the parent company of The Optical Vision Site and Optical Vision Resources as well as the founder of dba designs, a Denver based optical marketing and website design firm.










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Pantone Picks 2019’s Color Of The Year

Some people follow Fashion Week in Paris. Some in Milan. Some in London. Some in New York. These are the showcases that outline what many of us will be wearing for years to come. Whether it’s the upcoming fashion season or the closeout bins at our nearest discount store.

Cue Miranda Priestly from The Devil Wears Prada.

How many of us are granted front row seats to any of those events?

There is a fifth event that the fashion world takes just as seriously and that occurred last week when Pantone, the color standards company, unveiled their 2019 Pantone Color of the Year, “Living Coral”.

Last year you may remember, the color for 2018 was UltraViolet and we certainly saw our fair share of eyeglass frames that showcased that color. This year, it is back to nature, though you better hold your breath, since we are diving into the coral reefs that provide so much to marine life in our seas.

Pantone does not predict colors, they look into what other companies are doing, and showing, to try and coordinate and help other companies keep up with the cutting edge trends. Anyone who has looked at the colors of the new iPhone 7 knows Coral was one of the choices this fall.

iPhone XR in Coral – courtesy Apple.inc

Several eyewear companies have shared some snapshots of coral colors in their lineups which we would like in turn share with you. Some are a very close match, others give a hint or nod at the coral color. For those ECPs who want to be with it, it’s nice to know what the colors many a customer may be asking for soon.

Ogi 9127Polaroid PLDD351-1N5Barton Perreira Satdha

Max Mara MMHOOKS

Fendi FF0317SXavier Barcelona AnabelHavainas Floriipa MJENNIFER LOPEZ wearing CARRERA GLORY sunglasses for an appearance on Univision’s “Despierta America – courtesy Getty Images

(video clip courtesy of Fox 2000 Pictures, Dune Entertainment, Major Studio Partners)

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