Very much looking forward to the day my (current) mall closes. That is the only way my shop will make it out. The owner is too comfortable with the current situation to be pro-active enough to move though the mall I’m in now (same company/ different location; from one mall to another) is switching over to renting office space instead of shops.

As for the big guys, I assume it is a similar formula to Warby where they make money elsewhere and can afford the loss in overhead for the image. Obviously LensCrafters is a sink hole, but the money Lux makes from the rest of their umbrella keeps the doors open so that they can keep that level of exposure.

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