What would you do if a competing office in your town was deceptively marketing?

There is a practice in our town that is heavily focused on marketing, problem is they repeatedly publish false statements like:

“We are the only office that accepts _____ insurance” (there are about a dozen or more)
“We are the only office that makes glasses on the island”
“Our prices are better than 1-800 contacts” (they are about 30% more expensive unless you request a price match plus they charge patients $15 shipping to pick up from their office)

Would you do anything about this or just let them be?

Learn more at http://curemydisorder.com/links/improve-eyesight-tedmaser-site